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Campaign Overview

 

Miles & Barr have 3 offices in Thanet and are well known as the top selling agent as well as promoting local events such as the Hospice Fun Run, Broadstairs Folk Week, and the Ramsgate Powerboat Grand Prix. They are also known as being extremely active in attracting more people to live in the area, supporting regeneration programmes and producing marketing material such as the Investors Guide to Thanet to boost the market.



With the new Newspaper came a great opportunity to expand this advertising and so the back page of the yourthanetpaper was booked for 8 weeks from 12th September 2007 to hold an advertising campaign that aligned itself with the existing theme of supporting and attracting people to Thanet

The campaign is made up of 8 different full-page Ads with the Miles & Barr copy line: ‘…not just an estate agent’.



All the Ads are based around Thanet aligning themselves to the towns where they operate, and offering Miles & Barr specialist services such as Financial and Conveyancing Services, Home Information Packs and the daily up-dated user friendly Miles & Barr website.

The campaign is created by Miles & Barr’s own Marketing department and the majority of the photography taken by their own professional photographer, John Sainsbury.



 
 

Campaign Objectives



This is a ground breaking Advertising Campaign in the Estate Agent business, not least in the South East and the feedback received from the public has been fantastic!

Definitely ...not just an estate agent!